Wisconsin, also known as America’s Dairyland, is a state with diverse landscapes, vibrant cities, and charming small towns. Renting a car in Wisconsin is an excellent way to explore its natural beauty, visit iconic attractions, and indulge in its rich cultural heritage. In this article, we will guide you through the process of renting a car in Wisconsin, including an overview of car rental options, major airports, popular car rental companies, types of rental cars available, rental requirements, must-visit destinations, scenic drives, and essential tips for a smooth car rental experience. Get ready to hit the road and discover the wonders of Wisconsin!

  1. Car Rental in Wisconsin

1.1. Overview

Renting a car in Wisconsin is a convenient and popular choice for travelers. With numerous car rental agencies located throughout the state, you can easily find a vehicle that suits your needs. Whether you’re arriving at one of the major airports or planning to rent from a city location, Wisconsin offers a wide range of options to explore its scenic countryside, visit cultural attractions, and enjoy outdoor activities.

1.2. Major Airports

Major airports in Wisconsin, such as General Mitchell International Airport (MKE) in Milwaukee and Dane County Regional Airport (MSN) in Madison, offer car rental services on-site. These airports serve as convenient starting points for your Wisconsin adventure, providing easy access to popular destinations and attractions across the state.

  1. Popular Car Rental Companies

Several well-known car rental companies operate in Wisconsin, providing a variety of vehicles and excellent customer service. National Car Rental, Enterprise, Hertz, Avis, and Budget are among the popular choices, offering a wide selection of rental options to accommodate different preferences and budgets. These companies ensure reliable vehicles, convenient pick-up and drop-off locations, and competitive pricing.

  1. Types of Rental Cars

3.1. Economy Cars and Sedans

Economy cars and sedans are popular choices for individuals or small groups seeking fuel efficiency and affordability. These vehicles are ideal for city exploration, offering easy maneuverability and good mileage. They provide comfortable seating and sufficient trunk space for your belongings.

3.2. SUVs and Crossovers

If you’re planning outdoor adventures or traveling with a larger group, SUVs and crossovers are excellent options. These vehicles offer extra space for both passengers and luggage, along with enhanced versatility and capability. Whether you’re exploring the scenic beauty of Door County or embarking on a road trip to Wisconsin’s national parks, an SUV or crossover provides comfort and convenience.

3.3. Luxury and Specialty Vehicles

For those looking for a touch of luxury or a unique driving experience, luxury and specialty vehicles are available for rental in Wisconsin. Whether you want to cruise through the streets of Milwaukee in a high-end sedan or enjoy a convertible ride along the picturesque Wisconsin River, these vehicles add an extra level of style and elegance to your journey.

  1. Rental Requirements

4.1. Age Restrictions

The minimum age to rent a car in Wisconsin is typically 21 years old. However, some car rental companies may have additional fees or restrictions for drivers under 25. It’s important to check the specific policies of the rental company you choose.

4.2. Driver’s License and Insurance

To rent a car in Wisconsin, you’ll need a valid driver’s license. If you’re an international visitor, it’s recommended to carry an International Driving Permit (IDP) along with your home country license. Additionally, ensure you have adequate car insurance coverage, either through your personal policy or by purchasing insurance offered by the rental company.

  1. Must-Visit Destinations

Wisconsin offers a range of must-visit destinations for travelers. Explore the vibrant city of Milwaukee, home to the Milwaukee Art Museum and the Harley-Davidson Museum. Visit the stunning Apostle Islands National Lakeshore, renowned for its picturesque sea caves and outdoor recreational opportunities. Discover the charming town of Madison, Wisconsin’s capital, with its beautiful lakeside setting and the impressive Wisconsin State Capitol. Other notable destinations include Door County, Devil’s Lake State Park, and the House on the Rock.

  1. Scenic Drives

Wisconsin is known for its scenic drives, offering picturesque views of its natural landscapes. Drive along the Great River Road, which follows the Mississippi River and showcases beautiful river bluffs and charming river towns. The Door County Coastal Byway takes you along the stunning shoreline of Lake Michigan, dotted with lighthouses and scenic vistas. Explore the Kettle Moraine Scenic Drive, winding through glacial landforms and dense forests. Each scenic drive in Wisconsin promises a memorable journey through the state’s natural wonders.

  1. Tips for Renting a Car

Before renting a car in Wisconsin, consider the following tips:

  • Make a reservation in advance to secure the vehicle of your choice, especially during peak travel seasons.
  • Familiarize yourself with the rental company’s policies, including fuel options, mileage restrictions, and additional fees.
  • Inspect the car for any pre-existing damages before driving off and report them to the rental company to avoid any disputes later.
  • Plan your itinerary and allow for travel times between destinations, considering the diverse attractions and potential traffic.
  • Observe Wisconsin’s traffic laws and speed limits for a safe and enjoyable journey.


Renting a car in Wisconsin provides the flexibility and freedom to explore the state’s vibrant cities, charming towns, and stunning natural landscapes. By understanding the car rental process, choosing the right vehicle for your needs, and meeting the necessary requirements, you can embark on an unforgettable adventure through Wisconsin’s captivating sights and experiences. So, get behind the wheel, enjoy the scenic drives, and immerse yourself in the rich culture and beauty of America’s Dairyland!